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Direct to Garment Printing

Business Opportunities

Analysis

  • A typical investment in a complete system can be recouped in less than 9 months by printing 240 shirts per month using wholesale prices.
  • Less than 35 shirts per month are required to make the lease payment on a 60 month lease.
  • If 200 shirts per month are printed, the owner will make a net profit of between $15,000 and $39,000 depending on the selling price of the garments.
  • Return on investment figures do not include sales of other products such as rhinestone apparel or apparel on dark garments produced with a vinyl cutter.
  • Ink costs will be considerably lower on non-photographic images with smaller imprint areas.
  • Return on investment will be shorter if owner already owns a heat transfer press.
  • Return on investment period will be 6.5 months with an average selling price of $12.50. 50% retail sales and 50% wholesale sales.

Return on Investment

Start Up Expense

Smart Garment Printing System $15,000.00
Stahl's Hotronix Semi-Auto Heat Press $1,375.00
Total Start Up Cost $16,375.00

Profit Per shirt

Wholesale Sales Retail Sales
Gross Profit $10.00 $20.00
White T-shirt -$1.50 -$1.50
Ink -$1.00 -$1.00
Net Profit $7.50 $17.50

Net Profit Timeline

Wholesale Sales Retail Sales
1 Day, 20 shirts $150.00 $350.00
20 day month $3,000.00 $7,000.00
240 day year $36,000.00 $84,000.00

Return on Investment Period

Wholesale Sales Retail Sales
Shirts printed a month 240 240
100% Return on Investment 9 months 4 months
Shirt Sales Required 2,183 935

Return on Investment Period for Leasing

Wholesale Sales Retail Sales
Monthly Payment (60 month lease) $250.00 $250.00
Shirts sales required to cover cost 34 15
Net Profit on 400 Shirts a month $2,750.00 $6,750.00
Net Profit on 2,400 Shirts a year $15,000.00 $39,000.00

Target Markets

A Smart Garment Printing System includes tools and resources to go after a variety of target markets.

Short Production Run Printing and One-Offs

Without expensive setup costs, single prints and orders under a dozen units are not only practical, but profitable. A premium can be charged for small orders.

Commemorative Graphics

A Smart Garment Printing System is ideal for individualized commemorative apparel or gift items for wedding parties, anniversaries, births, graduations and other special events.

Team Sports and Schools

A Smart Garment Printing System opens up new opportunities for school and sports graphics.

Cheerleading and Dance Teams

A Smart Garment Printing System is the ideal solution for producing premium apparel for cheerleading and dance teams.

Onsite Printing at Events

Due to its portability and small footprint, a Smart Garment Printing System is a profitable solution for printing personalized graphics at car shows, festivals, athletic tournaments, rodeos, sporting events, recitals, fairs and any indoor or outdoor event.

Corporate Awards and Promotions

Personalized corporate graphics are possible due to the low cost of production and no setup costs. Garments can be used for customer and employee rewards programs.

Mass Personalization

Owners can personalize each graphic with a different name. This adds a high perceived value to a design resulting in higher margins.

Multi-Decoration Apparel

The Smart Garment Printing System can be used to combine various production processes with direct to garment printing. Popular multi-decoration processes combined with direct to garment prints include embroidery, appliqué and heat applied graphics films. The Smart Garment Printing System is an ideal solution for combining rhinestone heat transfers from a Digital Art Solutions Stone Stencil Rhinestone Heat Transfer System with direct to garment prints.

Fund Raising Kits

Using a Smart Garment Printing System and the Smart Designer add-on software for CorelDRAW, owners can easily create custom flyers and order forms for school or team fund raisers. Without setup costs, small orders can be produced with high margins that can be split between the owner and the fund raising group. Each owner is provided with training materials to assist in the production of fund raising kits.

Retail Gift and Souvenir Lines

The high quality decorated apparel produced by a Smart Garment Printing System are ideally suited to low minimum retail gift programs and souvenir lines.

Quick Turnaround Opportunities

Spur of the moment graphics for championships and special events are not only possible, but profitable.